Fans! Likes! Followers! The social site was supposed to be the Holy Grail for corporate marketers, but the search for that mythic chalice may still be on.
By Kit R. Roane, contributor at Fortune Tech, Fortune
FORTUNE — The advertising firm Interpublic Group invested $5 million in Facebook five years ago and now has roughly $250 million to show for it, at least on paper. The question is whether Interpublic’s clients, or the rest of the companies throwing money at marketing efforts on the site, have the same rosy glow.
Continue reading ‘Facebook: Where marketing efforts go to die?’



