Tip15: Be sure to create both HTML and Text versions. Not all users will accept HTML based emails.
Tip14: Don’t be afraid to include testimonials in your offers or general emails. They’ll help you build credibility with your prospect.
- Tip5: Triple check all your links in your email. Make sure they all go somewhere, and that somewhere should be your website. #
- Tip6: Test your subject headers for spam filters. Avoid words like 'free', 'price', or 'sale'. You don't want to get filtered out. #
- Tip7: Include a clear CTA (Call To Action). With a CTA you're inviting your prospect to take action, which makes them active (not passive). #
- Tip8: Test multiple CTA design variables such as button placement, button colour, button size, button density, and landing pages, etc. #
- Tip9: Get creative with your content. It doesn't always have to be about you but if it is, add incentives such as price or offer expiration. #
- Tip10: Regulate the frequency with which you send your emails. Pick a schedule (once a month/quarter for instance) and stick to it. #
- Tip11: Test for open rates, unsubscribe rates, click-through rates, and conversion rates. Track results and incorporate into future emails. #
- Tip12: Have a 'control' email and a 'test' email. Make changes to your 'test' and compare results to 'control.' #
- Tip13: Split your email list. Send 'control' email to half, and test' to half. Compare open/unsubscribe/click-through/conversion rates. #
I’m Tweeting a series of do’s-and-dont’s for email campaigns. So far about 13 tips are out there. Check my tweet timeline. More to come Mon.
Tip13: Split your email list. Send ‘control’ email to half, and test’ to half. Compare open/unsubscribe/click-through/conversion rates.
Tip12: Have a ‘control’ email and a ‘test’ email. Make changes to your ‘test’ and compare results to ‘control.’
Tip11: Test for open rates, unsubscribe rates, click-through rates, and conversion rates. Track results and incorporate into future emails.
Tip10: Regulate the frequency with which you send your emails. Pick a schedule (once a month/quarter for instance) and stick to it.
Tip9: Get creative with your content. It doesn’t always have to be about you but if it is, add incentives such as price or offer expiration.
Tip8: Test multiple CTA design variables such as button placement, button colour, button size, button density, and landing pages, etc.
