Archive for the 'Small Business Marketing' Category

Top 5 Tips for Better Online Ads

There are some simple steps you can take to ensure your online ads are hitting the mark!

Are you running Google Ads, or Yahoo! ads, or any online ads for that matter, then you know how competitive it is to not only find your target audience, but to get them to respond to your advertisments. By following these simple tips you can create a much better online “experience” for your target audience, and therefore enhance the performance of your ads.

Continue reading ‘Top 5 Tips for Better Online Ads’

Facebook: Where marketing efforts go to die?

Fans! Likes! Followers! The social site was supposed to be the Holy Grail for corporate marketers, but the search for that mythic chalice may still be on.

By Kit R. Roane, contributor at Fortune Tech, Fortune

FORTUNE — The advertising firm Interpublic Group invested $5 million in Facebook five years ago and now has roughly $250 million to show for it, at least on paper. The question is whether Interpublic’s clients, or the rest of the companies throwing money at marketing efforts on the site, have the same rosy glow.

Continue reading ‘Facebook: Where marketing efforts go to die?’

Stop Making the 6 Biggest SEO Mistakes

So before I thank and credit Simon Heseltine over at Search Engine Watch for his latest blog post, which we are now sharing with you, I want to curse Simon for stealing our post scheduled for next week! No, of course Simon did not steal anything, he just beat us to the punch with his post, and he has hit the nail on the head with a short-list of SEO no-no’s.

Continue reading ‘Stop Making the 6 Biggest SEO Mistakes’

Practical Social Media Tips for 2011

The following post is courtesy Marketing Profs.com. Thanks MP.com.

With the end of the year comes the compulsion to synthesize what we’ve learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing at the Social Media & Personal Branding blog, has made a list of 100 social media tips to ponder for 2011.

Continue reading ‘Practical Social Media Tips for 2011′

10 Essential New Year Resolutions for Web Marketers

The following post is taken word-for-word from Kevin Gibbons of Search Engine Watch.com. Thanks SEW.

If 2011 is the year that you’re really going to nail your company’s web marketing, then here are 10 things you cannot fail to do — and a few in-depth articles from the Search Engine Watch library to help you achieve them.

Continue reading ’10 Essential New Year Resolutions for Web Marketers’

How Often Should I Post?

First off, to be perfectly frank, there is no better way to promote your business on a budget then through a business blog (business blogging), so if you’re not blogging for your small business, start right now!

Okay, now that that’s out of the way let me answer one of the most common questions we here at New Prodigy Marketing Group field » How often should I be posting?

Continue reading ‘How Often Should I Post?’

Tips for Selecting Software for your Small Business

Every business needs software in order to run efficiently, effectively, and productively (accounting, marketing, communication, etc.). Software technologies can be a great enabler and level the playing field for small businesses, but with so many technologies available how do you know that the ones you select for your business will be supported, remain relevant, and be around as long as you are?

We have some tips for you but before you read them, here’s a video reminder about perils of backing the wrong software pony titled “Here Comes Another Bubble.

Continue reading ‘Tips for Selecting Software for your Small Business’

No More Vanity Phone Numbers

Let’s cut to the chase — Qwerty phones are taking over the world so if you have a vanity phone number you should consider getting rid of it or, at the very least, make sure you always provide your actual phone number alongside the vanity number on all marketing communications.

Continue reading ‘No More Vanity Phone Numbers’

Your Email Is Part Of Your Brand

The email address is one of the most commonly overlooked sources of brand “touch-points” between a company and a potential or existing customer. Overlooking this simple but effective branding opportunity can cost you when a potential customer is ready to buy.

Continue reading ‘Your Email Is Part Of Your Brand’