Archive for the 'Social Media' Category

Facebook: Where marketing efforts go to die?

Published on April 6, 2011 in Small Business Marketing and Social Media. 0 Comments Tags: , .

Fans! Likes! Followers! The social site was supposed to be the Holy Grail for corporate marketers, but the search for that mythic chalice may still be on.

By Kit R. Roane, contributor at Fortune Tech, Fortune

FORTUNE — The advertising firm Interpublic Group invested $5 million in Facebook five years ago and now has roughly $250 million to show for it, at least on paper. The question is whether Interpublic’s clients, or the rest of the companies throwing money at marketing efforts on the site, have the same rosy glow.

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Practical Social Media Tips for 2011

Published on December 30, 2010 in General, Marketing Headlines, Online Marketing, Small Business Marketing and Social Media. 0 Comments

The following post is courtesy Marketing Profs.com. Thanks MP.com.

With the end of the year comes the compulsion to synthesize what we’ve learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing at the Social Media & Personal Branding blog, has made a list of 100 social media tips to ponder for 2011.

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10 Essential New Year Resolutions for Web Marketers

Published on December 27, 2010 in Business Blogging, General, Online Marketing, Search Engine Marketing, Small Business Marketing and Social Media. 0 Comments Tags: , , .

The following post is taken word-for-word from Kevin Gibbons of Search Engine Watch.com. Thanks SEW.

If 2011 is the year that you’re really going to nail your company’s web marketing, then here are 10 things you cannot fail to do — and a few in-depth articles from the Search Engine Watch library to help you achieve them.

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How Often Should I Post?

Published on February 26, 2010 in Business Blogging, Small Business Marketing, Small Business Tips and Social Media. 0 Comments Tags: , .

First off, to be perfectly frank, there is no better way to promote your business on a budget then through a business blog (business blogging), so if you’re not blogging for your small business, start right now!

Okay, now that that’s out of the way let me answer one of the most common questions we here at New Prodigy Marketing Group field ยป How often should I be posting?

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“Theme-Tweeting”

Published on August 1, 2009 in Marketing Headlines and Social Media. 0 Comments

The New Prodigy team has coined the term “theme-tweeting” (send all royalties directly to our office), also called “event-tweeting.” Simply stated, theme-tweeting is tweeting on a particular theme, topic, or concept, rather then random thoughts or musings.

Random thoughts are fine for personal tweeters but not for business tweeting. No one following you cares if you’re going for a double, half-cafe, decaf with a twist. They might however be interested in your experiences, challenges, and successes as a business; or perhaps the launch of a new product or service; or the development of a new partnership; or the experiences of a new client.

In other words, know your target audience.

To bang home the concept of theme-tweeting, New Prodigy is going to shine the light inward as we launch our latest online marketing campaign.

You can follow us on Twitter as NPMG owner/master-strategist/slave-master, John Kilbride, tweets on the how, what, when of our campaign and comments along the way as we struggle to survive and thrive as a small business, just like you, in these economic times.

StrideGolf.com Now On Facebook

Published on February 11, 2009 in Social Media. 0 Comments Tags: , .

StrideGolf.com continues to expand their brand through innovative use of the web and social media. This unique company, offering flip flop golf sandals, can now be found on Facebook.

Growing your business through Search Engine Marketing (SEM) is just one of the many services offered by New Prodigy Marketing Group, all of which are customized to each of our clients and designed with one objective in mind, to build their business.