The New Prodigy team has coined the term “theme-tweeting” (send all royalties directly to our office), also called “event-tweeting.” Simply stated, theme-tweeting is tweeting on a particular theme, topic, or concept, rather then random thoughts or musings.
Random thoughts are fine for personal tweeters but not for business tweeting. No one following you cares if you’re going for a double, half-cafe, decaf with a twist. They might however be interested in your experiences, challenges, and successes as a business; or perhaps the launch of a new product or service; or the development of a new partnership; or the experiences of a new client.
In other words, know your target audience.
To bang home the concept of theme-tweeting, New Prodigy is going to shine the light inward as we launch our latest online marketing campaign.
You can follow us on Twitter as NPMG owner/master-strategist/slave-master, John Kilbride, tweets on the how, what, when of our campaign and comments along the way as we struggle to survive and thrive as a small business, just like you, in these economic times.
