The email signature is that little piece of information found on the bottom of professional emails which communicates the contact details of the sender — your critical business details. If you are using email for business, then you should have a branded email signature.
Archive for the 'Email Marketing' Category
Of course you are always ready to sell when your customer is ready to buy so let’s phrase this statement another way so that our point is more concise: when your customer is ready to buy, are you sure they are thinking about buying from you?
When phrased in this manner your answer probably becomes less clear. How do you really know if your potential customer is thinking about you when the timing for them to buy your products or services are right for them (i.e. as opposed to thinking about a competitor)?
Unless you keep in consistent contact with your customer you are probably not on their radar and you may even need to reconsider if it is accurate to even call them a customer.
One of the best ways to stay in touch with your customers, or potential customers, is through an electronic newsletter (or e-newsletter).
Continue reading ‘Are You Ready to Sell When Your Customer Is Ready to Buy’
Email is an outstanding tool of communication. It saves us valuable time by creating an efficient means to communicate with our customers, vendours and partners. However, like many “productivity tools,” if not monitored in the office, email can undermine productivity in the workplace.
The solution is to implement an email policy that helps everyone in your business manage their email, and therefore their time.
The email address is one of the most commonly overlooked sources of brand “touch-points” between a company and a potential or existing customer. Overlooking this simple but effective branding opportunity can cost you when a potential customer is ready to buy.
