There are some simple steps you can take to ensure your online ads are hitting the mark!
Are you running Google Ads, or Yahoo! ads, or any online ads for that matter, then you know how competitive it is to not only find your target audience, but to get them to respond to your advertisments. By following these simple tips you can create a much better online “experience” for your target audience, and therefore enhance the performance of your ads.
Fans! Likes! Followers! The social site was supposed to be the Holy Grail for corporate marketers, but the search for that mythic chalice may still be on.
By Kit R. Roane, contributor at Fortune Tech, Fortune
FORTUNE — The advertising firm Interpublic Group invested $5 million in Facebook five years ago and now has roughly $250 million to show for it, at least on paper. The question is whether Interpublic’s clients, or the rest of the companies throwing money at marketing efforts on the site, have the same rosy glow.
Continue reading ‘Facebook: Where marketing efforts go to die?’
So before I thank and credit Simon Heseltine over at Search Engine Watch for his latest blog post, which we are now sharing with you, I want to curse Simon for stealing our post scheduled for next week! No, of course Simon did not steal anything, he just beat us to the punch with his post, and he has hit the nail on the head with a short-list of SEO no-no’s.
On December 29, 2010, WordPress has released a critical security update, bringing the current version up to 3.0.4. This update is a must-have and closes off a huge vulnerability which can leave your WordPress website susceptible to unauthorized code manipulation.
For the original release from WordPress, visit http://wordpress.org/news/2010/12/3-0-4-update/.
All New Prodigy Marketing Group clients have already been updated.
The following post is courtesy Marketing Profs.com. Thanks MP.com.
With the end of the year comes the compulsion to synthesize what we’ve learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing at the Social Media & Personal Branding blog, has made a list of 100 social media tips to ponder for 2011.
The following post is taken word-for-word from Kevin Gibbons of Search Engine Watch.com. Thanks SEW.
If 2011 is the year that you’re really going to nail your company’s web marketing, then here are 10 things you cannot fail to do — and a few in-depth articles from the Search Engine Watch library to help you achieve them.
Continue reading ’10 Essential New Year Resolutions for Web Marketers’
First off, to be perfectly frank, there is no better way to promote your business on a budget then through a business blog (business blogging), so if you’re not blogging for your small business, start right now!
Okay, now that that’s out of the way let me answer one of the most common questions we here at New Prodigy Marketing Group field ยป How often should I be posting?
Article marketing is one of the single best ways to promote your business. Through article marketing you can establish yourself as an expert in your industry, build credibility, widen your online footprint (both for you and for your brand), boost your websites organic rankings in search engines, create backlinks, and therefore drive people who are looking for your expertise to your website where they can ultimately be converted into customers.
This article is dedicated to helping you get your article marketing campaigns going. This is part 1 of a 2 part series and includes: 1) Top writing and scheduling tips; and 2) Top workflow tips.
Part 2 includes: 1) Top article directory tips; 2) Top article software tips; and 3) Top article marketing bonus tips, so look for that in the next 2 weeks.
Continue reading ‘Top Tips for Starting & Running your Article Marketing Campaigns [Part 1 of 2]‘
The email signature is that little piece of information found on the bottom of professional emails which communicates the contact details of the sender — your critical business details. If you are using email for business, then you should have a branded email signature.
The New Prodigy team has coined the term “theme-tweeting” (send all royalties directly to our office), also called “event-tweeting.” Simply stated, theme-tweeting is tweeting on a particular theme, topic, or concept, rather then random thoughts or musings.
Random thoughts are fine for personal tweeters but not for business tweeting. No one following you cares if you’re going for a double, half-cafe, decaf with a twist. They might however be interested in your experiences, challenges, and successes as a business; or perhaps the launch of a new product or service; or the development of a new partnership; or the experiences of a new client.
In other words, know your target audience.
To bang home the concept of theme-tweeting, New Prodigy is going to shine the light inward as we launch our latest online marketing campaign.
You can follow us on Twitter as NPMG owner/master-strategist/slave-master, John Kilbride, tweets on the how, what, when of our campaign and comments along the way as we struggle to survive and thrive as a small business, just like you, in these economic times.
New Prodigy is tackling the recession head-on with website design packages priced with small businesses in mind.
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