Archive for the 'Marketing Headlines' Category

Facebook Timeline is Here! Are you Ready

15 Must Know Tips to Rock Your New Facebook Timeline Business Page

Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes. As I wrote in this earlier post “ Quit Blaming Facebook and Fix Your Own Marketing Problems” it’s important you don’t waste too much time complaining. Instead use that same negative energy and turn it into a positive. Use it as a lesson for not putting all of your social eggs in one basket!

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Important WordPress Security Update

On December 29, 2010, WordPress has released a critical security update, bringing the current version up to 3.0.4. This update is a must-have and closes off a huge vulnerability which can leave your WordPress website susceptible to unauthorized code manipulation.

For the original release from WordPress, visit http://wordpress.org/news/2010/12/3-0-4-update/.

All New Prodigy Marketing Group clients have already been updated.

Practical Social Media Tips for 2011

The following post is courtesy Marketing Profs.com. Thanks MP.com.

With the end of the year comes the compulsion to synthesize what we’ve learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing at the Social Media & Personal Branding blog, has made a list of 100 social media tips to ponder for 2011.

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Congrats RockyviewLacrosse.com

New Prodigy Marketing Group is happy to announce the launch of a brand new website for the Rockyview Lacrosse Association (www.rockyviewlacrosse.com).

This was a unique project and a great example of an implementation of our WordPress Website Package. What makes this website design package unique is that it is built on the WordPress framework (WordPress-websites as we call them). WordPress-websites are unique because they offer amazing flexibility with respect to content management, but that flexibility does come at a bit of a cost, which is some trade-offs on the design front and how content is displayed.

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“Theme-Tweeting”

The New Prodigy team has coined the term “theme-tweeting” (send all royalties directly to our office), also called “event-tweeting.” Simply stated, theme-tweeting is tweeting on a particular theme, topic, or concept, rather then random thoughts or musings.

Random thoughts are fine for personal tweeters but not for business tweeting. No one following you cares if you’re going for a double, half-cafe, decaf with a twist. They might however be interested in your experiences, challenges, and successes as a business; or perhaps the launch of a new product or service; or the development of a new partnership; or the experiences of a new client.

In other words, know your target audience.

To bang home the concept of theme-tweeting, New Prodigy is going to shine the light inward as we launch our latest online marketing campaign.

You can follow us on Twitter as NPMG owner/master-strategist/slave-master, John Kilbride, tweets on the how, what, when of our campaign and comments along the way as we struggle to survive and thrive as a small business, just like you, in these economic times.

Executive Millwork Gives Brand A Boost

executive millwork

Congratulations have to go out to the folks at Executve Millwork as they have just launched a big boost to their corporate brand with a new logo design and a new website.

After years of working off the original logo and a desperately outdated website, Executive Millwork has jumped into the new marketing age and are keeping their eyes on a clear, practical marketing strategy for 2009.

NewInsight Newsletter: Jan 09 Issue Released

In this issue you’ll get our “hot top” article, a practical marketing tip that will save you money, and this months recommended business resources.

Select NewInsight Newsletter category to your right and check out the January 09 issue

Alberta Jr A Lacrosse gets Overhaul

The Alberta Jr A lacrosse league has recently received a eye popping overhaul to the look and feel of their website.

Located at www.abjralacrosse.com, this website launched for the 2008 season and included many advanced features such as statistical tracking and some content management functionality. For 2009 the league will improve upon their ability to keep their fans up-to-date with the latest news, events, scores, stats, and post-game reports.

Give them a look at www.abjralacrosse.com.

New Sales Packages Now Available

If you are a home, small or medium sized business owner or marketing director then we know you are always looking to save both time and money so that you can focus on the task of running your business.

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New Print Packages Coming Soon

We know our clients often like to bundle shop so we are putting together some great print packages applicable for your sales team.

Our sales print packages will include the design of a sales brochure or flyer, postcard mailer and at least one other optional item you can select from, all for a great flat rate fee (no hourly rate – yes!).

All you do is select the package that interests you and then we get to work designing a professional package that is customized to your business.

Look for our new print sales packages in October, 2008.