There are some simple steps you can take to ensure your online ads are hitting the mark!
Are you running Google Ads, or Yahoo! ads, or any online ads for that matter, then you know how competitive it is to not only find your target audience, but to get them to respond to your advertisments. By following these simple tips you can create a much better online “experience” for your target audience, and therefore enhance the performance of your ads.
The email signature is that little piece of information found on the bottom of professional emails which communicates the contact details of the sender — your critical business details. If you are using email for business, then you should have a branded email signature.
What can you remember, www.newprodigy.ca or 888-273-7903? The first is our own website URL, the second is our actual main office phone number.
Now imagine a potential new customer of yours, let’s call him “Bill,” is driving along and he sees one of our billboards along his route (we’ll continue using New Prodigy as the unwise company in our example).
The billboard reminds Bill that he has been meaning to look into the services of a marketing company, and Bill catches enough from our billboard to know that he wants to learn more about us.
Continue reading ‘Utilize your Website URL on all Advertising’
Let’s cut to the chase — Qwerty phones are taking over the world so if you have a vanity phone number you should consider getting rid of it or, at the very least, make sure you always provide your actual phone number alongside the vanity number on all marketing communications.
The email address is one of the most commonly overlooked sources of brand “touch-points” between a company and a potential or existing customer. Overlooking this simple but effective branding opportunity can cost you when a potential customer is ready to buy.
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