Of course you are always ready to sell when your customer is ready to buy so let’s phrase this statement another way so that our point is more concise: when your customer is ready to buy, are you sure they are thinking about buying from you?
When phrased in this manner your answer probably becomes less clear. How do you really know if your potential customer is thinking about you when the timing for them to buy your products or services are right for them (i.e. as opposed to thinking about a competitor)?
Unless you keep in consistent contact with your customer you are probably not on their radar and you may even need to reconsider if it is accurate to even call them a customer.
One of the best ways to stay in touch with your customers, or potential customers, is through an electronic newsletter (or e-newsletter).
Continue reading ‘Are You Ready to Sell When Your Customer Is Ready to Buy’
