First off, to be perfectly frank, there is no better way to promote your business on a budget then through a business blog (business blogging), so if you’re not blogging for your small business, start right now!
Okay, now that that’s out of the way let me answer one of the most common questions we here at New Prodigy Marketing Group field ยป How often should I be posting?
Article marketing is one of the single best ways to promote your business. Through article marketing you can establish yourself as an expert in your industry, build credibility, widen your online footprint (both for you and for your brand), boost your websites organic rankings in search engines, create backlinks, and therefore drive people who are looking for your expertise to your website where they can ultimately be converted into customers.
This article is dedicated to helping you get your article marketing campaigns going. This is part 1 of a 2 part series and includes: 1) Top writing and scheduling tips; and 2) Top workflow tips.
Part 2 includes: 1) Top article directory tips; 2) Top article software tips; and 3) Top article marketing bonus tips, so look for that in the next 2 weeks.
Continue reading ‘Top Tips for Starting & Running your Article Marketing Campaigns [Part 1 of 2]‘
The email signature is that little piece of information found on the bottom of professional emails which communicates the contact details of the sender — your critical business details. If you are using email for business, then you should have a branded email signature.
The New Prodigy team has coined the term “theme-tweeting” (send all royalties directly to our office), also called “event-tweeting.” Simply stated, theme-tweeting is tweeting on a particular theme, topic, or concept, rather then random thoughts or musings.
Random thoughts are fine for personal tweeters but not for business tweeting. No one following you cares if you’re going for a double, half-cafe, decaf with a twist. They might however be interested in your experiences, challenges, and successes as a business; or perhaps the launch of a new product or service; or the development of a new partnership; or the experiences of a new client.
In other words, know your target audience.
To bang home the concept of theme-tweeting, New Prodigy is going to shine the light inward as we launch our latest online marketing campaign.
You can follow us on Twitter as NPMG owner/master-strategist/slave-master, John Kilbride, tweets on the how, what, when of our campaign and comments along the way as we struggle to survive and thrive as a small business, just like you, in these economic times.
StrideGolf.com continues to expand their brand through innovative use of the web and social media. This unique company, offering flip flop golf sandals, can now be found on Facebook.
Growing your business through Search Engine Marketing (SEM) is just one of the many services offered by New Prodigy Marketing Group, all of which are customized to each of our clients and designed with one objective in mind, to build their business.
Of course you are always ready to sell when your customer is ready to buy so let’s phrase this statement another way so that our point is more concise: when your customer is ready to buy, are you sure they are thinking about buying from you?
When phrased in this manner your answer probably becomes less clear. How do you really know if your potential customer is thinking about you when the timing for them to buy your products or services are right for them (i.e. as opposed to thinking about a competitor)?
Unless you keep in consistent contact with your customer you are probably not on their radar and you may even need to reconsider if it is accurate to even call them a customer.
One of the best ways to stay in touch with your customers, or potential customers, is through an electronic newsletter (or e-newsletter).
Continue reading ‘Are You Ready to Sell When Your Customer Is Ready to Buy’
Email is an outstanding tool of communication. It saves us valuable time by creating an efficient means to communicate with our customers, vendours and partners. However, like many “productivity tools,” if not monitored in the office, email can undermine productivity in the workplace.
The solution is to implement an email policy that helps everyone in your business manage their email, and therefore their time.
This tip is for the do-it-yourself online marketers out there. Did you know your website can compete against itself? You spend a lot of time, thought, and money into marketing your website. Be sure it is not all going to waste by inadvertently pitting your website against itself.
The email address is one of the most commonly overlooked sources of brand “touch-points” between a company and a potential or existing customer. Overlooking this simple but effective branding opportunity can cost you when a potential customer is ready to buy.
New Prodigy is tackling the recession head-on with website design packages priced with small businesses in mind.
more info
Get a print design package that is customized to your business and give your sales a boost.
more info
